The salon industry is a competitive landscape.
The vast size of the salon industry offers a glimpse into the competitive nature salon professionals face. While the competition is steep, the opportunity to grow in this industry is significant. To grow, salon professionals must pay attention to market demands, trends, and new products. In other words, you must learn how to optimize your salon strategy!
Whether you’re a salon owner or a hairstylist with a chair to build, we’ll help you grow with a wealth of marketing and management resources! In our blog posts and video library, we’ll explore the various components of creating, growing, and sustaining success in the salon industry.
Through skill comes security.
Getting your name out there and gaining more clients to walk through your salon doors doesn’t have to be as overwhelming a task as it appears. With some helpful tips, you can enjoy all the buzz from a well-implemented management and marketing strategy. Ready to learn how to optimize your salon?
Who is Dennise Cardona?
Dennise, a.k.a. Suzie Carr, author, is a licensed Cosmetologist in Rhode Island and Maryland, a Digital Content Manager at UMBC, President and Chief Rainmaker at Sunny Bee Productions, LLC, Cohost and Producer of the Instructional Design from the Ground Up Show, Podcaster at Curves Welcome and at UMBC Mic’d Up, Instructor at Udemy.com, Instructor at International Masonry Institute, and has a Master of Arts in Learning and Performance Technology, Post-Baccalaureate Graduate Certificate in Instructional Technology and Instructional systems Development, UMBC.
Her love for hairdressing started several decades ago when she was in high school and had a few dozen willing clients lined up outside her parent’s front door. Hairdressing came naturally to her. So after graduating from cosmetology school a few years later, she fell quickly into her hairdressing career, building a good following and enjoying the fruits of her labor. She had serviced her clients’ hair needs for over ten years. When skin allergies made it impossible for her to continue her hairdressing career, she hit the books and learned everything she could about the marketing and business world.
