Welcome to Optimize Your Salon Management and Marketing Strategy! I’m Dennise Cardona, a.k.a. Suzie Carr, author, and I’m thrilled you’ve stopped by. As a marketing professional with vast experience in the salon industry, I understand the unique challenges of running a salon business in a highly competitive industry. That’s why I’ve created this community – to share my knowledge and experience in salon management and marketing and help you stand out from the rest.
I am a licensed Cosmetologist in Rhode Island and Maryland, a Digital Content Manager at UMBC, President and Chief Rainmaker at Sunny Bee Productions, LLC, Cohost and Producer of the Instructional Design from the Ground Up Show, Podcaster at UMBC Mic’d Up, Instructor at Udemy.com, and have a Master of Arts in Learning and Performance Technology, Post-Baccalaureate Graduate Certificate in Instructional Technology and Instructional systems Development, UMBC.
My Background
I am a licensed Cosmetologist in Rhode Island and Maryland, a Digital Content Manager at UMBC, and the Founder and President of Sunny Bee Productions, LLC. My love for hairdressing started several decades ago when I was in high school and had a few dozen willing clients lined up outside my parent’s front door. Hairdressing came naturally to me. So after graduating from cosmetology school a few years later, I fell quickly into my hairdressing career, building an impressive following and enjoying the fruits of my labor. I have serviced my clients’ hair needs for over ten years. When skin allergies made it impossible for me to continue my hairdressing career, I hit the books and learned everything I could about marketing.
I’ve spent most of my professional career in a marketing role. Essentially, I’ve marketed everything from hair salons, nonprofits, manufacturers, publishers, courses, and educational institutions. I’ve learned much about leadership, branding, promoting, writing, designing, digital storytelling, and online marketing. These experiences taught me what it takes to build and grow a successful salon business.
Why This Space
I created this community space with a clear purpose – to help you optimize your salon management and marketing strategies and ultimately help you succeed. I know firsthand how tough it can be to stay ahead of the competition, and my goal is to share the best practices, tips, and strategies that have worked for me and others in the industry.
What To Expect
On this website, you’ll find a variety of articles and videos covering a wide range of topics, including:
- Salon marketing techniques to attract new clients
- Staff management strategies to ensure your team is working together effectively
- Business operations optimization, including scheduling and inventory management
- Tips for creating an unforgettable salon experience that keeps clients coming back
My Promise
I, Dennise Cardona, am committed to delivering high-quality, actionable content that you can put into practice immediately. My goal is to help you succeed and stand out in a crowded industry.
A Big Thank You!
Thank you for visiting Optimize Your Salon Management and Marketing Strategy. I hope you’ll subscribe to my mailing list and join our community. If you have any questions or suggestions for topics you’d like me to cover, please don’t hesitate to reach out. I’m here to support you on your journey to salon success.
